KIA
overview
Kia is a global automobile manufacturer known for designing vehicles that balance performance, technology, and accessibility. With a growing focus on electric mobility, Kia’s retail environments are evolving to reflect a more modern, customer-centred approach to car buying, ownership, and service.
the assignment
Kia’s new dealership locations provided the setting for a series focused on the evolving automotive retail experience, with particular attention to dedicated EV spaces. The work captures real interactions between staff and customers across sales, service, and electric-vehicle education, alongside the architecture and flow of the dealerships themselves. Photographed on location, the imagery shows how people move through these spaces, engage with new technology, and experience the brand in an everyday, tangible way.
