Canadian Tire
overview
Canadian Tire Corporation, Limited is a Canadian retail company headquartered in Toronto, Ontario, known for its department stores, automotive services, gas stations, and financial services.
For Canadian Tire, the work focused on introducing a new flagship store and its updated retail experience. Photographed in an active store environment, the imagery follows customers as they move through the space, interact with digital tools, and engage with staff. The series highlights scale, accessibility, and everyday use, presenting the store as a functional, welcoming environment grounded in real customer behaviour.
the assignment
