Sport Chek
overview
Sport Chek is Canada’s largest retailer of sports clothing, footwear, and equipment, with stores coast to coast. The brand continues to evolve its in-store experience by integrating technology, services, and design to better serve how Canadians shop, move, and train.
the assignment
At Sport Chek, the work centred on newly redesigned retail environments and the intersection of physical space, digital technology, and in-store service. Photographed on location, the series captures staff and customers engaging with interactive displays, fitting technology, and customized services, showing how the modern retail experience comes to life on the floor.
